Right now the branding for Tiny Desk falls completely under the NPR branding. This digital rebranding keeps the main guidelines going, but incorporates a new identity and lockup. Their concerts are marked by being intimate, unplugged, and unedited, so these are the ideals incorporated into the identity. On the new Tiny Desk website there is an option to sort by genre, new (or featured) artists, and most viewed videos. Within each video there is an option to skip ahead to different songs while still remaining in the one-video format, as well as links to the artist’s website, and similar artist video links.
Tiny Desk Digital Rebranding           
Graduate Branding
Fall 2018

Boston, MA