This kinetic typographic identity investigates how typography can shape an event and engage with a broader audience through basic identity guidelines, i.e. logotype/wordmark, typeface, colors and image/type treatment. The red marks are meant to indicate exclusivity and the fleeting nature of live music by at times exposing or revealing the wordmark. The motion captures the excitment of the event. 
Pitchfork 2019 Music Festival
Kinetic Branding 
Graduate Typography I
Fall 2018

Boston, MA